Wouldn’t it be nice if a great wedding meant a great marriage? Oh…life would be so easy. You could just hire the best party planner, invest all of your savings and would be assured a lifetime of happiness. Bummer that’s not true. As we all know, a good marriage requires a lot of work. To have a long-term, happy relationship with one person takes listening, ongoing communication, objective self-reflection and personal adjustments.
I think product launches/ongoing business success is analogous to weddings/marriages. Based on anecdotal evidence, I believe that there is a low correlation between a successful launch and long-term product/business success. So low that I think that too much emphasis is often put on a start-up’s “launch”.
Of course, I am not suggesting that positive buzz and free press aren’t a good thing…they are! What I am suggesting however, is that the emphasis placed on launch is too often overweighted relative to its long-term business value. Releasing your product to the web is like a wedding, it is just the beginning of the work. In today’s highly connected, social world, great products can spread very quickly. And since start-ups never have a great product at their initial launch, they often get very little bang for the launch buck. The emphasis of a start-up should be on building a great product and that takes listening to your users, objective self-reflection and continuous adjustments…just like a marriage.
To that end…I need your help.
Please try out my product, Irrive.com [<<< click on this link to get past private gate]. Tell me what you think by sending me an email, email@example.com. Don’t hold back. I have very thick skin. Just keep it constructive. Tell me how to make the product better for you. What is confusing? What is a useless feature? What features would make your life easier? I am ready to listen, reflect and adjust.